Auto Education and Careers take Centre Stage at the 2018 AutoShow

The 2018 Canadian International AutoShow in Toronto, presented by the Toronto Star and Wheels.ca., is now open to the public at the Metro Toronto Convention Centre.

In recent years, one of the many features of the AutoShow — which runs till Feb. 25 — has been exhibits and displays that focus on automotive education and automotive careers.

As the retail automobile industry continues to grow and evolve, career opportunities in this sector for men and women of all ages have never been greater.

At this year’s AutoShow, the Trillium Automobile Dealers Association is highlighting many of those careers, along with the educational requirements and guidance for landing a job in this exciting industry.

The TADA will a have a strong presence of interactive and engaging, career-focused programming at this year’s AutoShow. The association’s 700 Level booth will combine promotion of both Career Start and CarsAndJobs.com.

Information will be available on a wide variety of automotive education pathways, careers in the automotive retail and service industry, and effective methods of best connecting candidates with the car career of their dreams.

In collaboration with Canadian International AutoShow staff, the TADA has created a show-long education program, which will provide information, networking opportunities, and promotion of its initiatives to a larger number of students and school contacts than in previous years.

Our daily Live Stage sessions, which will be broadcast live on CarsandJobs Facebook, will feature some of our key education partners, including Centennial College, Automotive Business School of Canada, and Conestoga College. We will also host groups from the University of Toronto, McMaster University, and the University of Waterloo.

The association’s booth will also showcase the easy-to-use online marketplace for substantial job opportunities in this industry across Ontario.

The TADA is proud and pleased to again host this year’s winners of the University of Waterloo’s Electric Vehicle challenge — the team from Bluevale Secondary School. Bluevale’s winning car, designed, created and raced by high school students, will be on display in the TADA booth, and the team has been invited to attend the show as guests of the TADA.

CarsAndJobs.com will also present “Women on Wheels” on Thursday, Feb. 22, an evening learning and networking event focused on increasing awareness of career paths, challenges, and successes for women in the industry. Moderated by automotive journalist Petrina Gentile, this unique session will feature Laura Schwab, President of Aston Martin of the Americas, Maria Soklis, President of Cox Automotive Canada, and Susan Gubasta, President & CEO of Mississauga Toyota.



To engage students and the general public, the TADA will feature interactive experiences such as a branded photo booth, headshots for LinkedIn profiles (Friday, Feb. 23), and both online and texting contests with some incredible prizes.

Whether you are in high school, post-secondary school or are looking for a career change, the automotive industry needs qualified men and women for many disciplines, including sales, digital marketing, accounting, human resources, auto tech, collision tech, and management; and the education and training available across Ontario is second to none.

When you visit the AutoShow this year, visit the TADA booths and exhibits to view the exciting education and career opportunities in this fast-changing and dynamic industry.



Buy tickets online at www.autoshow.ca. Family admission passes, multi-day passes and group rates are available, along with a special online Super Tuesday ticket giving access to the show on Tuesday, Feb. 20 for just $14.

For more information about the 2018 AutoShow, visit autoshow.ca.

This column represents the views and values of the TADA. Write to president@tada.ca or go to tada.ca. Larry Lantz is president of the Trillium Automobile Dealers Association and is a new-car dealer in Hanover, Ont.

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