Updated Lamborghini Museum is renamed MUDTEC (Museum of Technology)
The House of the Raging Bull has always looked to the future
The Lamborghini Museum at Sant’Agata Bolognese, Italy, has adopted a new look and become MUDETEC, the Museum of Technology.
The new interactive space reveals the secrets of Lamborghini and its world through the innovations and tales of excellence that not only revolutionized the company itself, but the entire panorama of the automotive industry, creating concepts and casting foundations for the design and technology of tomorrow.
A program takes visitors on a journey of discovery through the brand and its revolutionary masterpieces: each the result of ongoing investment in research and development and its huge contribution to Automobili Lamborghini.
Pioneering and innovative by tradition, the House of the Raging Bull has always looked to the future, constantly in pursuit of perfection ideals that put mankind at the center of automotive passion.
From the most iconic historic vehicles such as the 350 GT, Miura, Countach and LM002, to the more recent and exclusive Asterion (concept car with hybrid technology), the Centenario, and the Aventador SVJ, visitors can discover the history of Automobili Lamborghini: a story of passion, engineering, design and leadership in the application of carbon fiber and Forged Composites.
This is accompanied by the story of electronics and recent innovative technologies implemented in the Huracán and Aventador, such as ALA active aerodynamics, the predictive logic of the LDVI system, and the innovative HMI user interface.
The exhibition even has an Ad Personam space, where visitors can experience a first-hand view of options available to customers wishing to customize the car of their dreams with the Car Configurator.
The new “brain room” creates a 360-degree full-immersion experience into the world of Lamborghini with a thrilling multimedia display about the brand, its values and its extraordinary past.
Visitors to the museum can enjoy a virtual driving experience in the new simulator, and also take a tour of the production line that must be booked in advance.
The exhibition is open daily from April 16 to October 31, 2019, from 9:30 a.m. to 6 p.m.