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Toyota, GM honoured with environmental awards

The Canadian Automobile Association presented environmental awards to both Toyota Canada and General Motors of Canada at the Montreal auto show last week.

The Canadian Automobile Association presented environmental awards to both Toyota Canada and General Motors of Canada at the Montreal auto show last week.

The 2007 CAA Pyramid Award for Environmental Initiatives went to Toyota Canada for the Toyota Camry Hybrid.

The Clean Air Foundation and GM of Canada received a joint Pyramid Award of Recognition for their Car Heaven program.

The venture involves picking up and recycling older, higher-polluting vehicles, dismantling them and disposing of them in an environmentally responsible manner.

“The Toyota Camry Hybrid is a vehicle that could offer a real-world positive impact on climate change because of both its affordability and its great fuel consumption rating,” said Christopher White, the CAA’s vice-president of public affairs.

Stephen Beatty, managing director of Toyota Canada, said the company had “remarkable success from our wide range of hybrids in 2006.”

“The Camry is the best-selling car in North America, and the launch of the Camry Hybrid last spring brought hybrid technology into mainstream appeal.”

In May 2005, Car Heaven forged a partnership with GM Canada to launch a $1,000 incentive for eligible donors toward a new GM vehicle.

That partnership has helped to increase Car Heaven vehicle donations to more than 12,000 in 2006.

The emissions of those old vehicles removed from Canadian roads are equal to the emissions of more than 230,000 new vehicles.

“At GM Canada, we’re delighted with the success of the Car Heaven partnership and its very positive impact on the environment,” says David Paterson, vice-president of corporate and environmental affairs at GM Canada.

Any company that sells or makes vehicles in Canada is eligible to submit an entry for the Pyramid Awards.

An independent judging panel of representatives from DesRosiers Automotive Consultants, the Traffic Injury Research Foundation, Pollution Probe and CAA, review each submission.

They select a winner whose initiative has shown a commitment to either traffic safety or the environment.

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