This year marks 50 years of Toyota in Canada. And Toyota doesn’t just sell cars in Canada, it makes them too. The latest generation Corolla is big for Toyota Canada. It is Toyota Canada’s biggest-selling name plate and is the number-one selling compact car in North America.
Ray Tanguay, Chairman of Toyota Motor Manufacturing Canada, the man in charge of building every Toyota and Lexus made in Canada, told me the cornerstone of the Canadian operation is the 250,000 Corolla’s made in Cambridge Ontario and shipped throughout North America. Mr. Tanguay went on to tell me that, even though Toyota manufactures the Corolla at eight plants around the world, the Canadian operation was selected to be the leadplant worldwide. In his words, the input from the Canadian team was “huge”. From design elements to size, ride, and handling, the 2015 Toyota Corolla has a lot of Canadian input.
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This latest model has a sporty exterior design with a roomier cabin, longer wheelbase and a refined interior. The materials in the cabin and the layout are a class above, including a soft touch dashboard, standard Bluetooth connectivity, USB jack, and steering wheel controls for the new audio system. And with the Corolla, Canadians get the dependability, durability, functionality, and great resale value that they expect.
On the road, the longer wheelbase, improved suspension, updated electric power steering, new CVTi-S, and refined interior have transformed the Corolla into a more refined machine.
Another extremely popular Toyota vehicle that has been upgraded for 2015 is the Camry. For 2015, the Camry, which is the best-selling passenger car in North America, has a sleeker, more eye-catching design. The wheelbase remains the same length but has been widened for more stability. The overall body length is only slightly longer in the nose, to help achieve the more polished look. With engaging driving dynamics including a re-tuned suspension, this new Camry is more fun to drive than ever.
The latest Corolla has been a huge success for Toyota with a 10% jump in sales in 2014. The all-new Toyota Camry arrived in the fall of 2014 but has been turning heads with its striking new design ever since. Both the compact Corolla and mid-sized Camry represent great value, and in the case of the Corolla, a worldwide sales phenomenon that is a Canadian content hit.
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