Porsche’s Experience Centres are the automaker’s way to put customers into its vehicles in a place and situation where they can exercise them fully. A space where you can drive your Porsche flat-out and learn what makes the brand and a place where customers can take delivery with a tour and a drive. Porsche has just announced its 10th Porsche Experience Centre location, Toronto.
Pickering, to be more precise, but Porsche is calling it PEC Toronto. The 10th location since the first opened at Silverstone in the UK, and the third location in North America (after Atlanta and LA). “Canadians will no longer have to leave the country in order to visit a Porsche Experience Centre,” said Marc Ouayoun, President and CEO, Porsche Cars Canada. “Customers and brand enthusiasts will have the chance to experience Porsche with their head, heart, and hands – all in the Greater Toronto Area.”
Porsche is calling this the first “urban” version of the concept, their quotes not ours, and it will be built as part of a new Durham Live development that already has a casino and will have a concert venue and retail space. The experience centre will include a 2 km track designed by Tilke Engineering to let drivers test out their cars. That company has designed tracks like Circuit of the Americas in Austin and more than a dozen top-tier international circuits.
PEC Toronto will also have exhibits of current and historic models as well as a cafe and a Porsche shop. There will be EV charging at the centre, and Porsche says that design and construction will have a focus on environmental responsibility and sustainability.
For an idea of what to expect, Porsche’s current centres offer experiences including hot laps in the company’s cars as a passenger, instruction showing you the right lines around the test track, lessons to show you how to take a Turbo or GT model to the limits, and even racing simulators. Basic and advanced skidpad drives, back to back car comparisons, and even demonstrations of the driver assistance systems are also offered at some centres.
Porsche Experience Centre Toronto is expected to open by 2024.