Porsche tops J.D. Power Satisfaction Survey
Porsche delivered the best customer buying experience among 32 brands
New car customers in the U.S. rated Porsche as the top brand in J.D. Power’s latest annual Sales Satisfaction Index (SSI) Study.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction.
Porsche shoppers also expressed satisfaction with salespeople and inventory.
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