Porsche launches Canada-wide E-Performance campaign
Porsche’s e-Performance mobile display will make the following six stops across Canada. It is currently at Toronto’s Yorkdale Mall until December 13.
Porsche Cars Canada has launched an E-Performance mobile display which will travel the country with the goal of communicating the manufacturer’s pledge to offering performance-oriented and at the same time highly efficient products.
Marking an important step, the display will feature a replica of the 919 Hybrid race car – winner of this year’s 24 Hours of Le Mans and Manufacturer’s title in the 2015 World Endurance Championship, a 2016 Cayenne S E-Hybrid, an interactive touchscreen display, as well as dedicated product specialists.
The display is at Toronto’s Yorkdale Mall from now until December 13 and St-Laurent Mall in Ottawa from February 26 to March 20.
“We are very proud to be showcasing this initiative,” said Alexander Pollich, president and CEO, Porsche Cars Canada, Ltd.
“It will allow consumers to familiarize themselves with the history and application of the incredible E-Hybrid technology which the brand has developed. Innovation and sustainability are important pillars of our brand and we are excited to be able to demonstrate this in a fun and interactive fashion.”
The hybrid tradition at Porsche extends back to 1900. That year, Ferdinand Porsche designed and built the Lohner Porsche – the world’s first vehicle to have a battery- powered electric drive as well as a combustion engine.
That car served as an example of technology transfer from motorsport to production cars: the most advanced form of hybrid drive technology is currently implemented in the 919 Hybrid racecar.
Porsche Canada has announced that it had lowered the starting price of the 2016 Panamera S E-Hybrid to $106,600 – a reduction of $3,400 compared to the 2015 model year.