William Nylander scored for Volvo by helping to introduce the new Volvo XC40 R-Design during Media Day prior to the opening Friday of the Canadian International AutoShow in Toronto.
The Toronto Maple Leafs star and Volvo Brand Ambassador also received the keys to the first XC40 model in Canada.
Arguably the most significant Volvo volume model in a decade, the XC40 is the smallest SUV offered by Volvo, preceded by Volvo’s largest SUV, the XC90, and the all-new mid-size XC60.
The XC60, comes to Canada following its North American Utility Vehicle of the Year win at the North American International Auto Show in Detroit and is also on display at this year’s AutoShow.
In Canada, the XC40 will be equipped with Volvo’s T5 Drive-E powertrain and all-wheel-drive capabilities in both Momentum and R-Design vehicle trims.
At a starting price of $39,500, the XC40 will launch as the most powerful luxury compact SUV priced under $40,000 in the automotive industry.
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