Nissan to Compete in Formula E Racing
Entering the Formula E racing championship gives Nissan, the first Japanese brand to join, a platform for its Nissan Intelligent Mobility message.
Nissan will become the first Japanese automotive brand to compete in the all-electric FIA Formula E racing championship starting in 2018.
The move to participate in the growing Formula E series gives Nissan a highly visible global platform from which to spread the message of Nissan Intelligent Mobility – the company’s three-pillar strategy to redefine how its vehicles are driven, powered and integrated into society.
Nissan cemented its position as the leading mass-market zero-emission brand with last month’s unveiling of the new Nissan Leaf.
The second generation of the five-door all-electric vehicle is packed with ingenious technology that embraces the early steps of advanced driver assistance.
The new LEAF replaces the first-generation model, which pioneered accessible zero-emission mobility with its launch in 2010. Nissan has sold more than 280,000 LEAFs globally, making it the world’s best-selling electric vehicle. LEAF customers have driven more than 3.5 billion zero-emission kms combined.
Nissan will compete from season five, which is expected to begin in late 2018, when the all-electric championship will introduce new chassis and battery specifications.
The company will work with its partner Renault to leverage expertise and development already available, in keeping with the Renault-Nissan-Mitsubishi automotive partnership’s focus on collaboration and maximizing synergies to boost competitiveness.
Season four of Formula E begins this December and runs until July.
The global championship visits key venues including Hong Kong, Berlin, Paris, New York and Montreal.
Further information about Nissan’s participation will be available closer to season five.