• Breakfast Club of Canada

Mitsubishi Canada Bolsters Breakfast Clubs

by donating $50,000 to the charity’s Emergency COVID-19 Club Fund and CUVs

Avatar By: Wheels.ca May 7, 2020

Even in normal times when school is in session, the Breakfast Club of Canada (BCC) is called on to help kids with a nutritious breakfast.

Mitsubishi Motors Canada and its dealers have partnered with BCC since 2016, providing hundreds of thousands of breakfasts as the organization’s exclusive automaker partner.

Today, amid COVID-19, the need for proper nutrition is acute and the Mitsubishi team is helping with money for food to feed families plus the means to deliver the precious hampers to the communities that require them.

Immediately, Mitsubishi Motors and its dealers are providing $50,000 for filled food hampers plus a fleet of Eclipse Cross “Community Utility Vehicles” for logistics.

“We are proud to give new meaning to the term “CUV” said Juyu Jeon, president and CEO, Mitsubishi Motors Canada.

BCC’s Emergency Club Fund initiative is also cooperating with food industry partners as part of the National Task Force to meet the need for help. Jeon is optimistic that Mitsubishi Motors can play an important part.

“Working together, we hope to make a meaningful difference for children and families and the community at large,” he said.

As part of the National Food Task Force, Breakfast Club of Canada’s mandate has expanded.

For example, in Toronto, the Mitsubishi Utility Vehicle will be used by the Toronto People with AIDS Foundation to deliver meals to people living with HIV or AIDS who are in isolation due to their compromised immune systems.