MINI Electric production starts in November
A new video clip shows the fully electrically powered MINI Cooper SE as a “muscle car” taking on the role of an aircraft tug at Frankfurt airport.
Noiseless, emissions-free but very powerful, the MINI Electric will soon enrich the experience of locally emissions-free mobility with the addition of unique driving fun and the individual flair that is so typical of the British brand.
The recent “testing program” for the first purely electrically powered MINI was equally unconventional: on a foray to Frankfurt airport, a close-to-series prototype of the new model demonstrated just what electromobility in the style of MINI is capable of setting in motion.
The MINI Cooper SE slipped straight into the role of an aircraft tug, setting off to the loading point towing a Boeing 777F freight aircraft with an unladen weight of some 150 tons.
The unusual hook-up was filmed in a video clip. Created collaboratively by the BMW Group and Lufthansa Cargo, the 45-second commercial shows the MINI Cooper SE as a “muscle car” pulling the significantly larger and heavier transport aircraft across the airfield.
The clip marks the start of a number of social media videos portraying the MINI Cooper SE in an exciting and entertaining manner.
The videos, which will be published in the lead up to its market introduction, will link various topics of the BMW Group to be brought together.”
The MINI Cooper SE will go into serial production at the British plant in Oxford as of November 2019.
It is based on the MINI 3-Door and combines locally emissions-free driving with the brand’s characteristic go-kart feeling, premium quality and expressive design.
As such, the MINI Electric offers a new type of sustainable mobility defined by driving fun and individuality, reflecting consistent implementation of the BMW Group’s electrification strategy.
After the BMW i3 it is the second purely electrically powered model within the company’s premium automobile portfolio