Mazda’s KODO Design Enters Next Generation
The evolution of KODO design will be seen in the all-new Mazda3 that will be revealed at the Los Angeles Auto Show.
Introduced in 2010, Mazda’s unique KODO design philosophy and its ability to breathe vitality into the car has been the driving force behind the multiple award-winning styling of the current Mazda range.
With the pleasure of ownership a key principal of Mazda’s Sustainable Zoom-Zoom 2030 long term development vision, KODO design remains central to the company’s desire to constantly improve the brand and push design quality to the level of art.
This new vision retains the vitality of KODO design but now targets greater styling prestige through the elegance and purity of a minimalist aesthetic which removes all unnecessary elements.
The first example will be seen when the new Mazda3 is unveiled at the Los Angeles Auto Show.
Inspired by the purest traditions of Japanese art and the beauty of space between objects, the foundation of future Mazda elegance will be dynamic proportion, a classical silhouette and an artistic manipulation of light that relies on the uniquely hands-on approach of the company’s designers and craftsmen.
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