Craftsmanship helps define the overall quality of any luxury product.
Customers of the Lincoln MKX, for example, cite overall quality as their No. 1 purchase reason for the medium crossover.
This desire is seen beyond automotive as well.
A study by the Luxury Institute and Epsilon finds that 74 per cent of wealthy consumers believe that superior quality is the most important attribute of a luxury product, followed by superior craftsmanship.
The new Lincoln MKX, on sale this summer, elevates craftsmanship by subtly fusing form and function, sometimes in areas not immediately seen or felt by the customer.
Some “hidden” improvements to the 2016 Lincoln MKX include:
- Foam was added to the wrapped console side panels, providing a softer area for the leg to rest, and also added to the door armrests and steering wheel.
- Extra strength was added to the dead-pedal area – where a driver rests his/her left foot – to make the area firmer.
- Scuff materials in the door and tailgate were upgraded to stainless steel, which is more resistant to scratches and helps maintain a beautiful appearance.
The 2016 Lincoln MKX offers available Bridge of Weir Deepsoft leather, created specifically for Lincoln seating surfaces.
Bridge of Weir Deepsoft leather goes through a 16-hour softening process, which is a considerably longer process than most automotive leathers. A hand-sewn and -stitched Wollsdorf leather-wrapped steering wheel is available on higher-series vehicles.
The center console was redesigned to improve functionality while elevating craftsmanship.
The armrest includes a two-button clamshell execution. This arrangement allows for one button to open only the flocked storage with the tray and the other to open the main bin, creating a versatile storage option.
To increase the crafted appearance, the gooseneck hinge arms that connect the armrest and clamshell tray to the hinge are hidden.
Reducing margins and eliminating sharp edges, cut lines, parting lines and visible fasteners – while using genuine wood and metal – drives fit and finish.
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