Kia’s New Seltos Compact SUV Targets Millennials
The name implies sportiness and speed, according to Kia.
The quirky nomenclature continues at Kia; first there was the Forte, then the Rio, then the Telluride – it’s not that the names are especially weird, it’s that in an age where pretty much every manufacturer seems to be going the numerical route, Kia is doing the opposite.
Which brings us to their latest: the Seltos compact SUV. Named – sort of – after Greek God Hercules’ son Celtos. The name implies sportiness and speed, according to Kia, which is why the “C” has been replaced by an “S”. Celtos was very assertive, apparently, and that’s what Kia hopes to achieve with their latest entry into this fast-growing segment.
While the manufacturer hasn’t yet released a full image of the car, the concept drawings you see here suggest a low, wide and almost Range Rover Evoque-like stance. While the grille is clearly from the Kia family, the way the narrow LED lights flank it are once again very Range Rover-esque. Which is a good thing as the British manufacturer is turning out some of the best-looking products in the segment today.
Inside, the dash is dominated by a wide 10.25” display and upswept centre console that looks like it will envelop the occupants. Which, according to Kia, will be “created for the millennial generation”, meaning all the on-board tech buyers like that would be interested in, as well as the compact, modern design we spoke about earlier.
Watch this space for more photos and information about the Seltos when it gets revealed later this month.