Kia’s 2010 Soul has become the first Korean car ever to receive recognition from the world-renowned red dot awards at the 2009 product design competition held in Germany. With more than 3,230 entries from 49 countries in 17 different categories, the newly launched Kia Soul was selected from the Automobile Transport and Caravan section to receive a honourable mention.
Welcoming the announcement from the red dot awards, Kia’s Chief Design Officer, Peter Schreyer said, “Our design teams in Korea, California and Europe can be very proud that Kia Soul has achieved this prestigious recognition.
Kia’s design strategy is focusing on distinctive product solutions and the development of a unique Kia family look. This recognition is a clear reward for Kia’s determination to establish design as one of the key components of its corporate DNA.”
The red dot design award-judging panel for 2009 comprised 29 independent working designers and academics from all fields of creative activity.
The international make up of the judging panel is as varied as the wide range of entries with judges from countries as far afield as Mexico, Sweden, Chile, Israel, Finland and South Korea.
Regarded as the world’s largest annual design competition, the red dot design award has its roots back in 1955 and has been an international design competition since 1991.
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