Kia tops J.D. Power Quality ratings
Kia has reached historic new heights as J.D. Power recognizes the brand with the highest scoring nameplate in its 2016 Initial Quality Study finishing ahead of Porsche, BMW, and Lexus
Having transformed into an industry leader in design, quality and technology, Kia tops historic new heights when J.D. Power recognized the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S.
Marking the first time in 27 years that a non-premium brand has topped the rankings, Kia’s rise to the top was driven by segment-leading performances from the Sportage and Soul, while Rio, Forte and Sorento all ranked in the top three of their respective categories.
After entering the overall top 10 for the first time in 2013, Kia placed second in the industry and led all non-premium makes in IQS in 2015.
Now in its 30th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments.
IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.