Kia tops J.D. Power Quality Study
After ranking highest in the entire industry in 2016 and 2017, Kia’s reported problem levels remain unchanged from 2017
For the fourth consecutive year, J.D. Power in the 2018 Initial Quality Study (IQS), recognized Kia as the number one non-premium brand, with a reported 72 problems per 100 vehicles.
Kia maintained its position with segment-leading performances from the Sorento (Midsize SUV) and Rio (Small Car), while Optima (Midsize Car), Sportage (Small SUV) and Sedona (Minivan) placed second and the Forte (Compact Car) placed third in their respective segments.
The annual report analyzed responses from 75,712 respondents with regards to 240 vehicle models across 26 segments.
Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.
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