Kia reaps two iF Design Awards

Kia has been given iF Design Awards for new compact Sportage crossover and mid-sized Optima sedan.

  • Kia design awards

Kia Motors has two new awards to add to its growing collection of prestigious prizes for the outstanding design of its cars.

Both of the Korean brand’s newest models – the Kia Sportage compact crossover and Kia Optima sedan – have received prestigious iF Design Awards, making 2016 the seventh year in succession that Kia has won this coveted prize.

The new generations of both the all-new Optima and Sportage are going on sale globally during the first quarter of 2016, but have already received awards in iF Design’s ‘Product’ category.

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As well as overall design quality, the independent jury evaluated the cars on their finish, innovation, environmental impact and safety.

With the latest generation of the Sportage, Kia has created an innovative, highly developed compact SUV, with a powerful new exterior design.

Its redesigned, high quality interior combines modern elegance with high-quality materials and practical features, and offers owners the latest comfort, connectivity and safety technologies. A revised and extended range of engines results in greater efficiency and performance, while ride comfort and handling are also enhanced.

Dynamic appearance and striking design also characterize the all-new Kia Optima sedan, which heralded the start of Kia’s design-led transformation when it went on sale globally from 2010.

The new model retains the dynamic image that has made the Kia Optima one of Kia’s international bestselling models, with modern surface details, sharp styling lines, and a long, lean silhouette giving the car an even bolder on-road presence than its predecessors.

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