Kia will preview a range of new technologies
developed for the post-autonomous driving era at the 2019 Consumer Electronics Show (CES) Jan 8-11.
Kia’s interactive ‘Space of Emotive Driving’ exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience.
Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D.) System – a world’s first technology developed based on a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab's Affective Computing group.
R.E.A.D. System can optimize and personalize a vehicle cabin space by analyzing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology.
The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more joyful mobility experience.
Kia’s CES exhibit will also feature several other advanced in-car and mobility technologies focused on the brand’s ‘emotive driving’ concept, with more details set to be announced in the build-up to the 2019 event.
For an enhanced visitor experience, Kia will operate 15-minute ‘Docent Tours’ at regular intervals at the booth throughout the duration of CES 2019.
The tours will give attendees a more in-depth understanding of the new technologies on display.