Hyundai has released a new walkaround video of Vision T, first revealed at the Los Angeles International Auto Show last fall.
In the video, Head of Hyundai Design SangYup Lee explains the key characteristics of the concept car’s design: dynamic architecture, sharp edges and straight lines, and geometric design features called “parametric dynamics."
Geometric patterns in the front grille, including hidden headlamps, give the vehicle a jewel-like quality. When the vehicle is in motion, the air intake flaps actually move, so the vehicle almost seems more like a living animal rather than a static machine.
Vision T’s integrated architecture ensures a continuity throughout all elements of the vehicle, such as the hidden headlamp design which is repeated in the taillights.
Vision T represents one step in the evolution of Sensuous Sportiness, Hyundai’s signature design identity.
Hyundai concept cars do not stand alone – they inform the design direction of future Hyundai models, which encompasses both concept and production cars.
Aspects of Vision T such as the sharp angles and straight lines can clearly be seen in 45, Hyundai’s subsequent concept car.
While the connection to Prophecy, the company’s most recent concept car, is less apparent, all three models are united under the Sensuous Sportiness design identity.