Hyundai returns to the Super Bowl
Hyundai will film a for a 90-second spot during the Super Bowl while the game is being played.
Hyundai, an official NFL sponsor, is back for Super Bowl LI with an even more ambitious and creative program that will mark several Super Bowl breakthroughs.
Hyundai will film a 90-second documentary during the game that will capture some of the best off-the-field Super Bowl moments.
The spot will run in the “post-gun” slot, the first commercial break that immediately follows the conclusion of the game and just before the trophy ceremony.
Hyundai has tapped renowned director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor, among many others), to shoot, edit and produce the 90-second documentary in real time.
Leading into the Super Bowl, Hyundai will release two teasers during the AFC and NFC Championship weekend, featuring NFL Legends Joe Montana and Mike Singletary that will begin to hint at Hyundai’s program.
Hyundai is a long-time Super Bowl advertiser and 2017 will mark the ninth time in the last 10 years that it has participated in the game.
Hyundai is in its second year as an official NFL sponsor and is the official car and SUV of the league.
Last Years “First Date” – Hyundai Super Bowl Commercial
It also has relationships with six teams, including the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.