Genesis announces G80/G90 pricing strategy
Genesis will offer an all-inclusive, transparent pricing strategy on its G80 (shown above) and G90 luxury sedans.
Genesis Motors Canada has announced the industry’s first all-inclusive, transparent pricing for the first two vehicles in its lineup.
The all-new G90 luxury sedan will be offered from $84,000 while the price for the G80 sedan will start at $54,000.
This approach to pricing includes delivery and destination charges, scheduled maintenance, satellite radio subscriptions, and navigation map updates.
The simplified pricing model also incorporates the new “Genesis at Home” concierge-style service through which customers can request a Genesis representative and vehicle come to them for a test drive and conclude their purchase contract in the comfort of their home or office.
This time-saving benefit extends into the ownership of the vehicle where Genesis customers can have their vehicle picked up for service, left a courtesy vehicle, and returned when complete.
With this all-inclusive and pre-set pricing, the Genesis luxury brand intends to transform the automotive purchase and ownership experience in Canada by pioneering a new approach that involves online sales and transactions that take place at the customer’s convenience.
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The Genesis G90 and G80 will go on sale November 21, 2016, initially through Genesis at Home concierge service.
Starting in the spring of 2017, Genesis vehicles will also be on display in boutique retail locations in major malls and high-traffic shopping areas.
A network of stand-alone Genesis Distributors will also be built to sell and service Genesis vehicles on behalf of Genesis Motors Canada.
The new streamlined, transparent purchase experience proposed by the company starts with an all-inclusive, fixed price that includes: delivery and destination charges, scheduled maintenance (five years/100,000 km), Genesis at Home (five years/100,000 km), satellite radio subscription (five years/100,000km), and navigation map updates (five years – up to 10 updates).
This approach will effectively eliminate the frustrating process of haggling over price, remove any extra charges or fees, and include high-want features and services that luxury customers desire.