The Ford Explorer has become the most significant vehicle in the brand’s fleet, outside of the F-150.
By: Gary Grant
January 10, 2019
In yet another example of automakers believing that traditional auto shows are irrelevant, at least as a hype delivery tool, Ford has revealed the all-important next generation Explorer at an event held at Ford Field Stadium in Detroit on Wednesday evening. North American International Auto show media days don’t start until Monday!
Within the past year, Ford has made it clear that the light truck market, which includes utility vehicles both large and small, is the path forward for the blue oval. The Ford Explorer has become the most significant vehicle in the brand’s fleet, outside of the F-150, so it is somehow fitting that the company chose to launch the sixth generation at an event well ahead of the traditional auto show season opener.
It is also significant that media were joined by about 5,000 dealers, staff, and suppliers for the launch. It is refreshing to see the front line people taking part instead of only journalists.
A quick skim of the press materials shows an all-new vehicle, based on a rear wheel drive platform. That in itself is interesting for a four-wheel drive, full-size SUV. As expected, buzz statements like more “capable, comfortable, sportier and roomier” abound. Perhaps most importantly for the brand faithful, it immediately looks like an Explorer.
Wheels.ca will have more impressions of the Explorer once our staff see it on the show floor next week in Detroit, but for now check out the complete press package with every detail you could ever want.
All-new 2020 Ford Explorer – America’s all-time best-selling SUV – features lighter, leaner and stronger construction, broadest model lineup ever, more powerful and efficient EcoBoost® engines and smart new technology to help tackle all of life’s adventures
Redesigned from the ground up, all-new Explorer’s rear-wheel-drive architecture enables a sportier, more athletic design, improved on- and off-road capability and 600 pounds more in maximum towing capacity when properly equipped; available 3.0-liter EcoBoost engine makes this the most powerful Explorer ever
Recrafted, quiet cabin offers more space and technology, including available 10.1-inch portrait-mounted touch screen with full-screen maps, traffic-sensing Ford Co-Pilot360™ driver-assist innovations and features that can help reduce stress such as available Reverse Brake Assist and Active Park Assist 2.0, which handles all steering, shifting, brake and accelerator controls during a parking maneuver with a touch of a button
All-new available Terrain Management System™ with up to seven selectable drive modes can help tackle any adventure through an easy-to-use dial in the center console; normal, trail, deep snow and sand, slippery, sport, tow/haul and a new eco mode each come with special 3D animated graphics in the available new 12.3-inch digital cluster