Ford, Pivotal partner on FordPass software

FordPass plays a key role in Ford’s transformation into both an auto company and a mobility company.

  • FordPass vehicle controls

Ford is working with cloud-based software technology leader Pivotal to build a software platform supporting FordPass that will enable the company to rapidly innovate and iterate on new applications and mobility solutions for consumers.

FordPass, a free digital, physical and personal platform, features four benefits for members: Marketplace includes mobility services such as parking and sharing; FordGuides help consumers move more efficiently; Appreciation, where members are recognized for their loyalty; and FordHubs, where consumers can experience Ford’s latest innovations.

FordPass also will allow Ford owners with SYNC Connect technology to remotely start, lock and unlock, and locate their vehicle – capabilities that will play a key role in future mobility services.

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FordPass launches in April and membership is free for Ford vehicle owners and non-owners alike by registering online.

From experimentation to implementation
In the future, customers will be able to access both car-sharing and ride-sharing services via FordPass. Experimental work with Pivotal is now under way as teams are building the foundation for future applications and consumer experiences.


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