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Ford Injects $5 Billion To Save Lincoln

Ford’s new CEO, Mark Fields, has a dream: to see the Lincoln brand rise again and become a worthy rival to Cadillac, Mercedes-Benz and Lexus.

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Ford’s new CEO, Mark Fields, has a dream: to see the Lincoln brand rise again and become a worthy rival to Cadillac, Mercedes-Benz and Lexus. To do so, he recently doubled the funds that will be allocated to Ford’s luxury division, going from 2.5 to 5 billion dollars over a 5-year period.

According to some rumours, most of this investment will be used to create a new platform that will be used for the brand’s next vehicles. It should be able to accommodate front or rear-wheel drive (or even AWD), and we expect that Ford will also use it to underpin some of its upcoming cars and crossovers.

In the short-term, we know that the next Lincoln MKX will hit dealerships in Spring, and will be followed by the new MKS one year after that. 2017 will mark the release of the Navigator, which should be based on the F-150’s aluminium bones.

Ford Injects $5 Billion To Save Lincoln

 

By LC Media

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