Ford is bringing back an old name for a new family of SUVs.
And it doesn't even start with the letter "E'', like Ecosport, Escape, Edge, Explorer and Expedition.
(How did "Flex'' get in there?)
Nope. It's the 2021 Bronco.
The Bronco nameplate was launched way back for the 1966 model year, was applied to four generations of the two-door sport-ute, before it was retired in 1996.
Ford's market research, however, suggests the Bronco name still resonates. So now, two distinct models will bear the name.
"Bronco'' will apply to the larger of the two. It will be available in two-door- and, for the first time – four-door body styles.
While, prices have been announced, the truck won't be available until Spring 2021. They range from the base 2-door at $40,199, to the loaded "Wildtrak'' at $61,994.
Bronco is deliberately boxy in design, a throwback to its forebears. And removable doors and roof panels will allow you to commune even more closely with nature.
Engine choices will be the 2.3 litre four-cylinder turbo (270 hp, 310 lb-ft of torque), or the 2.7 litre V6 turbo (300 / 400 lb-ft respectively).
A seven-speed manual transmission with a B-low gear will make for serious rock crawling.
Ford's 10-speed automatic will probably be the transmission of choice for many. A raft of off-road assistance technology will make boonie-bashing ever more accessible for newbies, and open new horizons for experienced off-roaders.
The second model is the Bronco Sport, a new entry in the compact SUV segment. It launches late this year, priced from $32,199 for the base trim level, to $40,199 for the range-topping "Badlands" model.
It is being pitched by Ford as a vehicle adventuresome types might drive to
the trailhead, but whom would be more likely to hike or bike than drive the rest of the way.
That said, it too has a boatload of off-road technologies which will take you places you probably would not think – maybe should not think – of going. It gets a 1.5 litre three-cylinder turbo engine (181 hp / 190 lb-ft), upgradeable to the 2.0 litre four turbo (245 / 275).
Only an eight-speed autobox is offered.
We haven't even seen these vehicles in the flesh yet, so we can't tell you much more than what the people who designed and engineered them think about them.
So we'll reserve comment until we actually see them, sit in them and even drive them.