FCA brands posted year-over-year improvements in J.D. Power’s 2018 U.S. Automotive Performance, Execution and Layout (APEAL) Study.
Ram and Dodge ranked third and fourth, respectively, among all mass-market brands. Dodge and Jeep were the second and third most improved brands, respectively, in this year’s
For the second consecutive year, the Windsor-built Chrysler Pacifica, took the top spot among all minivans while the Brampton-built Dodge Charger and Chrysler 300 also performed well in the APEAL study, ranking second and third in the Large Car segment, respectively.
The APEAL Study, now in its 23rd year, measures how gratifying a new vehicle is to own and drive, based on customer evaluations of 77 vehicle attributes of new 2018 model-year vehicles.
Customers are surveyed after 90 days of ownership at the same time as J.D. Power’s Initial Quality Study (IQS). According to J.D. Power, the most appealing vehicles have greater owner loyalty, command higher transaction prices and spend less time on dealer lots before purchase.
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