FCA backs Rogers Hometown Hockey Tour
Now entering its third year FCA is a co-presenting sponsor of Rogers Hometown Hockey on Sportsnet that includes a spot featuring the new Chrysler Pacifica.
For the third year in a row, the Dodge brand, along with its long-running Caravan Kids program, is lacing up as a co-presenting sponsor of the Rogers Hometown Hockey Tour and broadcast on Sportsnet.
Visiting 24 new Canadian communities throughout the 2016-17 NHL season, the cross-country Rogers Hometown Hockey tour kicked off in Newmarket on October 15-16.
Every stop features two jam-packed days of activities and celebrations, including entertainment, music, NHL alumni and local heroes.
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Each community is highlighted in the Rogers Hometown Hockey pre-game show, hosted by Canadian icon Ron MacLean and Rogers personality Tara Slone, live on-site and headlined by an NHL game broadcast every Sunday evening on Sportsnet.
In-broadcast, FCA Canada will feature the all-new Canadian-built Chrysler Pacifica in 10 segments called ‘A Ride With …’ that will see former NHL teammates from legacy Canadian and Original Six teams make return visits to the NHL cities that defined their careers.
These alumni will also visit old stomping grounds, arenas, homes, hangouts, friends and family who left lasting impressions on their lives. Also present in-broadcast will be a spotlight on FCA’s local Dodge Caravan Kids teams.
Entering its 11th season, the Dodge Caravan Kids program is a joint effort between participating Canadian amateur hockey organizations, FCA Canada and local Chrysler, Dodge, Jeep, Ram retailers.
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Sponsored teams also have the chance to win up to $500 in additional funding through the Dodge Caravan Kids Photo Contest and be chosen to be featured as the Dodge Caravan Kids Team of the Week on Rogers Hometown Hockey, airing Sunday nights throughout the season.