Dodge Viper Offers Industry-First
New Dodge Viper Customization Program includes 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 10 wheel options, and much more.
Dodge Viper: an unprecedented level of exclusivity.
It has announced a new custom Dodge Viper GTC model and a new program that gives Viper customers the opportunity to create their very own one-of-one American hand-built exotic performance car, personal concierge and the ability to virtually follow along the build process through the Viper Ambassador website at driveSRT.com.
Viper customers can also take a personal tour of the Conner Avenue Assembly Plant in Detroit where their super car is hand built, as well as choose a variety of delivery options.
With 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and six aero packages, there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper.
To help buyers confirm their color choice, Dodge will provide a complimentary Viper speed form replica so they can confirm their color selections before their Viper is built.
The new 1-of-1 customization program is available exclusively for customer orders (not for dealer stock). No two customers can order the same configuration, including color in the same model year.
Dealers will start taking orders in February. Production is scheduled to start at the Conner Avenue Assembly Plant in the second quarter of 2015.
Source: Fiat Chrysler Automobiles