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Dodge dreaming of Demon roadster

DaimlerChrysler is scheduled to introduce a Miata-like sports car concept at next month's Geneva auto show.

  • The image of cars in a showroom

DaimlerChrysler is scheduled to introduce a Miata-like sports car concept at next month’s Geneva auto show.

It will reportedly be called the Demon, reintroducing a name used on Dodge‘s version of the Plymouth Valiant way back in 1971.

Reports suggest that the Demon concept will look a lot like the Razor concept from 2002, although it will be a roadster, not a coupe.

It will be powered by DCX’s 2.4-litre four-cylinder world engine, built jointly in Dundee, Mich., with Mitsubishi and Hyundai.

At this stage, the Demon is purely a concept.

But with the Pontiac Solstice and Saturn Sky joining the Miata in the “affordable” sports car segment and all doing well, can DaimlerChrysler afford not to be there as well?

The question is especially pressing for Dodge, as the venerable American brand works to advance its global profile.

The Caliber hatchback and Viper supercar are currently sold in Europe, with the Nitro sport utility and new Avenger sedan reportedly slated to hit the market there later this year.

Dodge also sells vehicles in Latin America and the Mideast, such as the Charger sedan, Durango utility and Ram pickup, unavailable in Europe.

The Solstice outsold the Miata in 2006, but Miata sales increased, as well.

So clearly the market for such feel-good transportation is greater than was previously thought.

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