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Cheap and cheerful

Hyundai says it has proven that owning a new vehicle that costs under $10,000 does not mean sacrificing dependability and quality.

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Hyundai says it has proven that owning a new vehicle that costs under $10,000 does not mean sacrificing dependability and quality.

The Hyundai Accent, which starts at $9,995, was recently named most-dependable vehicle in the Sub-Compact Car category in J.D. Power and Associates 2008 Vehicle Dependability Study (VDS) done in the U.S.

Based on the responses of more than 52,000 owners of new vehicles bought between November 2004 and April 2005, the highly regarded study measures problems experienced by original owners of three-year-old (2005 model year) vehicles.

“I don’t mind being seen as the cheap and cheerful car company as long as people understand that at Hyundai, cheap does not mean low in quality,” said John Vernile, vice president, sales and marketing, Hyundai Auto Canada Corp.

“Our results in this study for both the Accent and for the brand overall show that our continued dedication to quality is paying off for consumers.”

In the last three years of the study, Accent has steadily improved its problems per 100 vehicles score, with a 28-point improvement over 2007 results. Enhancements in the engine, climate controls and seating categories contributed to this year’s success for the Accent.

Additionally, the Hyundai Accent ranks better than the segment average in important areas such as engine power, suspension and engine noise, and braking power.

“Hyundai has reached a top tier of only a few brands that are above industry average in both initial quality and dependability,” says Vernile.

“So we like to think that our pricing isn’t cheap, it’s accessible. We make vehicles that an enormous range of deserving customers can afford, and these vehicles are high in quality and high in dependability from the start of ownership straight through to the long term.”

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