Bridgestone becomes sponsor of Mark Messier Leadership Award

The award that recognizes an individual as a superior leader in hockey, and as a contributing member of society.

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Bridgestone, along with the National Hockey League, the National Hockey League Players’ Association and Mark Messier, have announced that it has secured the presenting sponsorship of the Mark Messier Leadership Award.

The award that recognizes an individual as a superior leader in hockey, and as a contributing member of society. The award honours an individual who leads by positive example through on-ice performance, motivation of team members and a dedication to community activities and charitable causes. In addition, to expand its partnerships with the NHL and Messier, and to broaden its strong promotion of the leadership message at every level, the Bridgestone Brand is creating the Bridgestone Mark Messier Youth Leadership Award to encourage leadership, community spirit and to reward youth hockey players or mentor/coaches for their contributions to youth sports or education.

“I’m very excited about my partnership with Bridgestone,” Messier said. “It’s a company which shares my passion for excellence and community service. I’m very gratified Bridgestone will be sponsoring my NHL Leadership Award as well as a Youth Leadership Award in my name to reward an amateur player or coach who represents aspects of youth hockey that really make a difference: courage, leadership and community spirit.”

The Bridgestone Mark Messier Youth Leadership Award will go to the United States or Canadian resident involved in amateur hockey judged to have overcome adversity in achieving his or her goal or dream; promoted community service by promoting youth sports or excellence in academics for athletes; or who has enabled underprivileged kids to partake in hockey. The award will also be open to individuals who have served as mentors or coaches and through their involvement over the years in amateur hockey, have made a significant difference in the lives of kids in one or several roles, including coach, league administrator, sponsor, or game officiating, timing and scoring, etc.

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