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Bacardi Limited offers 'driving experience of a lifetime' with legend Michael Schumacher

Michael Schumacher, who is the Bacardi Limited Global Social Responsibility Ambassador, will drive twenty-eight adults from select markets around the world on a racetrack circuit to raise awareness of the critical message of responsible drinking.

Bacardi Limited, as part of its responsible drinking “Champions Drink Responsibly” campaign, is providing the drive of a lifetime: the opportunity to be in the passenger seat next to Michael Schumacher, the world’s most successful Formula One racing driver and the world’s most famous designated driver.

Michael Schumacher, who is the Bacardi Limited Global Social Responsibility Ambassador, will drive twenty-eight adults from select markets around the world on a racetrack circuit to raise awareness of the critical message of responsible drinking.

Michael and his passengers will drive full throttle rides around the exclusive Ascari racetrack in southern Spain to demonstrate his expert handling of a high performance car to highlight how champions stay in control in various environments.

“I am eager to spread this message that drinking and driving don’t mix. It is a topic I personally feel strongly about,” said Schumacher, a seven-time Formula One world champion and Bacardi Limited Global Social Responsibility Ambassador.

This promotion is part of a Bacardi Limited global social responsibility campaign launched in April, which has touched millions of adults already, to encourage drivers to know the options available to avoid drinking and driving, using public transportation, taking a taxi, designating a driver, or drinking non-alcoholic cocktails if they must drive. Adults in participating markets may learn more about this amazing opportunity by visiting http://www.championsdrinkresponsibly.com

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