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Audi at the IAA 2015 

In place of a traditional convention booth, a multimedia experience space invites visitors to discover Audi’s four key themes at the IAA 2015 with all of their senses: Audi Sport, quattro, Audi Technologies and Audi ultra.

  • Audi display at Frankfurt

Audi is once again displaying bold exhibition architecture at the upcoming IAA International Motor Show.

In place of a traditional convention booth, a multimedia experience space invites visitors to discover Audi’s four key themes at the IAA 2015 with all of their senses: Audi Sport, quattro, Audi Technologies and Audi ultra.

The company is constructing a temporary building at the Frankfurt exhibition grounds.

Placing the latest edition of Audi’s bestselling model in its center, the architectural showcase will provide spectacular staging for the new Audi A4.

The entrance to the Audi building is the starting point for the so-called “experience walk,” a corridor encircling the car exhibition in the building’s interior.

The roughly 100-meter (328.1 ft) course leads visitors through Audi’s four key themes at this year’s IAA: the motorsport genetics of the Audi Sport sub-brand, the portfolio of innovations under the title “Audi Technologies” ranging from the Audi virtual cockpit to laser light, the efficient technologies of Audi ultra and the quattro all-wheel-drive success story.

The new Audi A4 introduces many of the presented technology highlights to its segment.

RELATED: 2015 Audi A3 e-tron Sportback Review

Full Press Release 

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