Audi is aiming for sales of approximately 800,000 electric cars and plug-in hybrids in the year 2025.
At the recent annual general meeting of AUDI AG, the Board of Management presented the updated “Audi.Vorsprung.2025.” strategy.
To enable about every third customer to decide in favour of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then – most of them are to be fully electric, with a smaller proportion as plug-in hybrids.
The production version of the Audi e-tron prototype is the first result of the Roadmap E initiative, with which the premium brand will electrify its complete portfolio by 2025.
This also includes investment in the German plants in Ingolstadt and Neckarsulm as well as a clear commitment for job security until the end of 2025.
The product fireworks include more than 20 electrified models in rapid succession until 2025.
In 2019, the Audi e-tron Sportback will be the second fully electric car to be launched, followed by the Audi e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the premium compact segment in 2020.
For its Roadmap E, the company is making systematic use of two major Volkswagen Group synergy levers in the area of development.
In addition to the Modular Electric Toolkit developed by Volkswagen for the compact segment, Audi and Porsche are working together to implement the premium-architecture electrification for mid-range, full-size and luxury-class electric cars.
These cooperation projects reduce development costs substantially. For the customer, it means a quickly available choice from a broad portfolio for emission-free driving.
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