Apple's next release: the Apple Car?
Of course, rumours about an Apple car have been swirling for some time. But, this gives everyone a tangible timeline to work with. We now have at least four years to speculate.
The technology giant, based in Cupertino, California, has reportedly green lit an electric vehicle project that The Wall Street Journal says will roll out in 2019.
Of course, rumours about an Apple car have been swirling for some time. But, this gives everyone a tangible timeline to work with. We now have at least four years to speculate—What it will look like? How will it fare against the likes of Tesla? Will it actually succeed?—and await leaked reports about what’s happening inside Apple headquarters.
But, before the Internet spins this story into a sticky mess, let’s begin with what we do know. Internally the project goes by codename Titan. Not to be confused with Nissan’s pick-up truck, Apple’s car will be more minivan-like.
The Journal says Apple has tripled its resources on it, now with 1,800 people tasked to the car. Of those 1,800 people, Apple has lured considerable talent, including a number of Tesla employees and Doug Betts, an automotive industry veteran who has worked with Toyota, Nissan and Chrysler.
The vehicle will be electric, but not autonomous—at least not at first. Entering the automotive industry is a bold and risky move, but it appears Apple is conservative (and smart) enough to hold off on diving right into the self-driving world.
The reported ship date is for 2019, but that doesn’t necessarily mean the car will be on the road at that time. It could point to Apple’s internal sign off on the vehicle or when it will enter production. Four years isn’t a lot of time to design, build, test and jump through regulatory hurdles, so it’s unlikely we’ll see the finished product on the road that early.
Of course, Apple has the tech know-how to create a user experience that will rival the best in the business. Apple CarPlay already integrates the iPhone with a vehicle, allowing a user to see phone functions on their vehicle’s built-in screen. It’s impossible to think how Apple will extrapolate such technology in a vehicle that’s wholly theirs, but we can only assume it has the potential to be incredible.
While we wait for the small bits of information to leak out of Apple headquarters over the coming months and years, there’s only one question left to ask: will you be lining up for the Apple car when it’s finally released?