Alfa Romeo Marks 110 Years

To commemorate a milestone that very few automakers can match, Alfa Romeo celebrated its 110th anniversary, reopening the doors to its historic museum in Arese, Italy, on June 24.

Located in Arese, on the outskirts of Milan, the Alfa Romeo Museum is a true brand center that houses more than 200 historical vehicles, making it the natural venue to celebrate the brand’s 110th anniversary.

As a special gift to all the “Alfisti” fans around the world, Alfa Romeo now opens the museum’s previously private collection storage areas to the public, inviting visitors to enjoy an additional 150 cars, plus trophies, artwork, and engines for road, air and marine mobility.

The collection is divided into 18 themed zones, ranging from the brand's earliest cars, such as the 20/30 ES, to Formula racers, with Formula 1 and Formula Indy models among them.





Further highlights of the collection include:

• Concept cars, such as the Caimano and Proteo;
• Prototypes, such as the Scrabble and Sprint 6C;
• Historic sports model RLs, Vittorio Jano's 6Cs and more recent racing and road cars.

Last but not least, the collection houses notable powertrains, including the 4C 1500 from the 1930s and the Formula 1 Turbo 415Ts.

The brand is offering a virtual tour of the museum through a series of videos produced to commemorate this remarkable event. Titled “A Tour of 110 Years,” the video series includes:

• An introduction, offering a panoramic view of the museum;
• The Timeline concept, describing the brand’s industrial continuity;
• The Beauty area, combining style, design and lifestyle;
• The Speed section, a summation of technology, competitive spirit and driving pleasure;
• An exclusive view of the Storage area, featuring a collection of vehicles and artifacts previously unseen by the public;
• An overview of the Archive, showcasing photographs, videos, technical drawings, sketches and production records.