Hyundai Concept Points to Future EV
Hyundai unveils the 45 EV concept at Frankfurt
Hyundai unveiled the 45, an electric vehicle concept, at the recent International Motor Show (IAA) 2019 in Frankfurt.
As an homage to its heritage and reimagined for the future, 45 foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and intelligent design.
The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow.
Taking a look to the past is essential for moving forward, and the dramatic exterior styling of 45 excites the imagination and draws inspiration from the vehicle that first established Hyundai’s design DNA, the 1974 Pony Coupe Concept.
The iconic character of 45 is defined by its monocoque-style body, aerodynamic and light-weight design inspired by aircrafts from the 1920s.
The car’s name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further foreshadows the design direction of future EV models.
The new concept strips away complexity, celebrating the clean lines and minimalistic structure of the original coupe concept.
Combining heritage with vision, 45 incorporates the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.
It also takes Hyundai’s lighting architecture to the next level, allowing people to instantly recognize the vehicle at a distance.
By exhibiting a modernized fastback profile, 45 epitomizes stability and dynamism, characteristics accentuated by the vehicle’s significant width and forward-oriented posture.
The precise, yet energetic factors of the exterior are delivered throughout the cabin, which is structured by a dynamic daylight opening (DLO).
The batteries in 45 are set throughout the car’s ‘skateboard floor,’ contributing to its spacious interior.
The model’s flat floor where the batteries are stored is nicknamed the ‘skateboard’ as it allows Hyundai to create a space that feels like a living room with new pieces of furniture.
The floor is covered by a comfortable carpet, to further give off the sense of a living space, as well as reduce road noise.
The seats swivel towards occupants as they open the door for convenient entry and exit.