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Marking a half century working in retail automotive

Reflecting on a long and rewarding career.

By Ross Fattori Wheels.ca

Dec 1, 2022 3 min. read

Article was updated 2 months ago

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On Feb. 12, 1973, at the age of 17, Randy Morrell applied for a job as a parts delivery driver at a Ford dealership in Guelph. Fifty years later, he’s still working at the same Ford store.

“I needed a job back then, and I never considered a career in retail automotive,” said Morrell, who is now the parts manager at Wayne Pitman Ford Lincoln. “The longer I stayed on the job, the more I embraced it and realized I could build a career here.”

After his stint as a parts delivery driver, Morrell was promoted to outside sales for wholesale parts, where he travelled door to door to car dealerships, auto garages and collision repair shops. In 1987, he was promoted to parts manager.

“When I first started in this business, there were no computers,” he said. “It was strictly pencil and paper for sales, ordering, inventory and cataloguing.”

Throughout his career, Morrell said has enjoyed a great relationships with his dealer principals, colleagues and customers.

“We salute Randy Morrell and recognize his 50 years of dedicated service to our dealership, our customers and Ford of Canada,” said Wayne Bricknell, president of Wayne Pitman Ford Lincoln. “He has been a tremendous leader, mentor and friend to many, including me. I wish him the very best in health and happiness, going forward.”

Morrell said he feels grateful in his personal life as well. “I’ve been fortunate in life – with my career, health and family,” he said. “I married my childhood sweetheart, and we were blessed with two beautiful children, and we have three lovely grandchildren.”

As he approaches is 68th birthday, Morrell is eyeing retirement early in the new year, and is currently training and mentoring his replacement.

“My career in the parts department has provided a great life for myself and my family,” he said. “As a confused teen all those years ago, I couldn’t have imagined what lay ahead for me in the dealership world, but I soon developed a passion for this business, which has continued for five decades.

“These days, 50 years in the same industry is rare, and 50  years at the same place of business is rarer still. If a young person today is exploring career options and wondering what profession will best suit their skills, I would encourage them to consider one of the many careers within a new car dealership.”

Helping food banks

For the second year, Mitsubishi Motor Sales of Canada and its dealerships partnered with Food Banks Canada to build awareness and raise funds to support Canadians living with food insecurity. The automaker and its dealerships donated a total of $125,000 to the organization.

And, as part of a grassroots program, participating Mitsubishi Motors dealerships are also providing financial support on food donations totaling more than $25,000 to food banks in the communities where they are based.

“Food Banks Canada is grateful for partnerships like Mitsubishi Motors Sales of Canada, especially now when there are more people turning to food banks than ever before in our history,” said Kirstin Beardsley, the CEO of Food Banks Canada. “As inflation continues to impact people across the country, food banks are struggling to raise enough funds and food to help a growing list of clients in need which is why we appreciate this support.”

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