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World’s safest car not coming to North America

Published September 4, 2012
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One of the safest cars ever built will not be sold in North America, Autoblog Canada reports.

The Euro NCAP (European New Car Assessment Program) put the all-new 2013 Volvo V40 through a battery of crash tests and found that it is one of the safest cars it has ever tested.

The Euro NCAP’s testing consists of cars being tested in four categories (adult occupant, child occupant, pedestrian and safety assist) for vehicle safety and the V40 had some of the highest scores the agency has ever recorded.

The 98 per cent adult occupant rating is the highest result recorded by the Euro NCAP, while the pedestrian airbag helped it receive an 88-per cent rating for pedestrian safety. The airbag sits underneath the hood and when contact with a pedestrian is detected it inflates, raising the rear portion of the hood which helps to cushion the a person’s head or body as it makes contact with the car.

The Volvo V40 was perfect in the safety assist category thanks to systems such as Pedestrian Detection, City Safety, auto braking and numerous other active safety features. The only drawback noted on the V40 took in child occupant protection. Its 75-per cent rating is one of the lowest of the recent batch of tested cars, which also includes the Audi A3, Kia Cee’d and Ford B-Max.

Volvo has stated that it has no intentions of selling its new compact hatchback in North America, despite the growth of the premium small car segment in this market.

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