Volvo recognized for design excellence
Volvo has been awarded the coveted 2016 Brand Design Language Award
The international Car Design Award jury has recognized Volvo Cars’ contributions to automotive design by the Swedish carmaker winning the coveted Brand Design Language Award 2016.
The new XC90, which redefined peoples’ perception of what the Swedish brand stands for, and its potential, was just the first step on the design journey followed more recently with the launch of the new S90 premium sedan and V90 estate.
The jury for the Car Design Awards consists of editors and representatives of renowned automotive and design magazines from around the world.
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Volvo Cars came out as winner in the Brand Design Language category, fending off competition from Mercedes-Benz, Jaguar, Renault and Kia.
This year marks the rebirth of the Car Design Awards, for many years the most coveted awards in car design.