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 Virtual Reality an emerging AutoShow trend

Virtual reality experiences are emerging as a top trend among manufacturers and exhibitors at the 2017 Canadian International AutoShow.

  • Virtual Reality

TORONTOONT. — Virtual reality experiences are emerging as a top trend among manufacturers and exhibitors at the 2017 Canadian International AutoShow.

Whether it’s feeling the wind blow in your hair as you ride in a convertible, taking part in a virtual safety demonstration, or throwing snowballs and experiencing the four seasons, manufacturers and exhibitors are using virtual reality to take interactive experiences to a whole new level at this year’s AutoShow, open daily to the public from Feb. 17-26 at the Metro Toronto Convention Centre.

Virtual reality experiences can be found at several locations, including:

300 Level, North Building

Mazda – Feel the wind blowing in your hair as you experience driving the MX5 convertible in virtual reality.

Volkswagen – Experience the four seasons at Volkswagen’s virtual reality experience.

Virtual Reality

800 Level, South Building

Toyota – Ride in the passenger seat and experience how safety features help you in a collision in Toyota’s Safety Sense Virtual Reality.

Lexus – Experience what it’s like to race in a Lexus against others next to you.

Audi – See what it’s like to be part of the pit crew as adjustments are made on the track.

Infiniti – See what it’s like to have the Infiniti Q30 whizz by you in the QX30 standoff.

Porsche – Ride in the passenger seat as the driver takes you around a track in Germany at the Porsche Panamera VR experience.

Lincoln – Take a virtual drive through the city in the Lincoln Continental.

Ford – Using the power of VR, hop aboard a ride that whisks you through a busy mega city of tomorrow.

Mercedes – Stop by the Mercedes booth and pick up a pair of their virtual reality goggles.

Virtual Reality

In addition to manufacturers, the Ontario Provincial Police and Ministry of Transportation have a virtual reality experience that demonstrates the effects marijuana has on your motor skills and driving on the 700 Level in the South Building, while Red Bull has a racing simulator set up.

The Canadian International AutoShow is taking place at the Metro Toronto Convention Centre between February 17th and 26th. Please visit autoshow.ca for more information.

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