Cue the Infiniti. Or should we say “Q”?
Infiniti recently announced a new, simplified nomenclature for its model lineup — one that pays homage to its original vehicle, the 1989 Q45 luxury sedan. This alpha-numeric rejig could also make the luxury arm of Nissan a shoe-in for the next Bond film.
All 2014 Infiniti cars, to be introduced though 2013 will carry the prefix “Q”, and SUV/Crossover offerings will start with “QX”. As such, the luxury sedan formerly known as M becomes the Q70, the G in coupe and convertible form becomes the Q60, and the upcoming luxury sports sedan to be unveiled at the Detroit Auto Show this month (it replaces the G37) will be named the Q50.
Continuing with the theme, the EX Crossover becomes the QX50, the JX becomes the QX60, the racy FX is now the QX70, and the full-size luxo-barge QX begets the QX80.
While this may seem like a confusing move — we all pretty much know our “G”s from our “M”s from our “EX”s — Johan de Nysschen, president of Infiniti Motor Company Limited, points out that Infiniti is at a crossroads.
“Infiniti is currently a U.S.-centric brand and we are now on a mission to become a global brand,” he said. “As such, we need a nomenclature that can clearly communicate the brand’s hierarchy in new markets.”
Infiniti is embarking on a strategy of globalization that in 10 to 15 years, as de Nysschen posits, will position the marque as one of the prominent providers of performance/luxury vehicles worldwide. In other words, they’re gunning for Mercedes-Benz, BMW, Audi. Just like back in 1989.
To that end, there will be a full-size halo sedan above the current M, er Q70, as well as smaller more fuel-efficient premium “entry-level” offerings.
Unlike with the current naming system, the new Infiniti numbers bear no relationship to engine displacement or power. The higher the number, the more senior the vehicle. Engine downsizing is the way of the future, and de Nysschen observes, “Customers aren’t comfortable going from a 56 to a 20.” Secondary badging on the fender will denote engine displacement and type.
Everything you need to know about purchasing, maintaining and driving your car.
Become a member
Register now to access all features including:
- Save and ask friends to review vehicles
- Exclusive rebates & offers from local dealers
- Premium content, reviews and tools
All for free!
Already a member?
Registration 2 of 2
Welcome to Wheels!
As a final step we've sent a confirmation to your email address as a security measure. Please click the link in the email to complete your registration.
Terms of services
DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY
TO THE FULLEST EXTENT PERMITTED BY LAW, TORONTO STAR IS PROVIDING THE TORONTO STAR WEBSITES ON AN "AS IS" AND â€œAS AVAILABLEâ€ BASIS AND MAKES NO WARRANTIES OR REPRESENTATIONS, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, IN ANY CONNECTION WITH THE TORONTO STAR WEBSITES, THEIR CONTENTS, OR ANY WEB SITE OR CONTENTS WITH WHICH IT IS LINKED. TORONTO STAR DOES NOT WARRANT THAT THE FUNCTION OF THE TORONTO STAR WEBSITES OR THEIR CONTENTS WILL BE UNINTERRUPTED OR ERROR FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE TORONTO STAR WEBSITES OR THE SERVERS THAT MAKE IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
TO THE FULLEST EXTENT PERMITTED BY LAW, UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL TORONTO STAR BE LIABLE FOR ANY LOSS OF USE, LOSS OF DATA, LOSS OF INCOME OR PROFIT, LOSS OF OR DAMAGE TO PROPERTY, OR FOR ANY DAMAGES OF ANY KIND OR CHARACTER (INCLUDING WITHOUT LIMITATION ANY COMPENSATORY, INCIDENTAL, DIRECT, INDIRECT, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES), EVEN IF TORONTO STAR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR LOSSES, ARISING OUT OF OR IN CONNECTION WITH THE USE OF THE TORONTO STAR WEBSITES, THEIR CONTENTS, OR ANY WEBSITE OR CONTENTS WITH WHICH IT IS LINKED. IN NO EVENT SHALL TORONTO STARâ€™S TOTAL LIABILITY FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE), OR OTHERWISE, EXCEED THE AMOUNT PAID BY YOU FOR ACCESSING THIS SITE.X