TADA Auto Show focus is on education and careers

Exciting possibilities await those with an appetite for the industry.

  • CIAS-2016-electric-car-challenge

The 2016 Canadian International Auto Show in Toronto, presented by the Toronto Star, is now in full swing at the Metro Toronto Convention Centre.

Last year at the Auto Show, there was tremendous public appetite for automotive education at the post-secondary school level. In response to this growing appetite, and the importance of the automobile industry to Ontario’s economy, the TADA has expanded its footprint at this year’s show with two exciting booths to highlight education and careers.

One of the booths focuses on CareerStart, a TADA program that works closely with Ontario colleges to provide networking opportunities with TADA dealers and to encourage active involvement in the industry.

The second booth focuses on the TADA’s new website — — that has evolved into an important online hub for member dealers, job seekers and consumers who want to learn more about the retail automotive industry.

Since the site was launched in early 2015, has seen a steady increase in visitor traffic from across Ontario and Canada. The site serves as a go-to marketplace for industry news and links, job postings, job fairs, used car listings and education resources.

Four post-secondary schools are sharing booth space with the TADA at the 2016 Auto Show — Centennial College, University of Toronto, Durham College and McMaster University.

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The U of T Racing Team is displaying a Formula One-style race car. The Team consists of undergraduate students who are responsible for all aspects of the race car, including design, construction and tuning, finance, sponsorship, media and logistics.

Undergraduate students from McMaster University will be on hand to showcase the McMaster Solar Car Project, a student-run team that is made up mostly of engineering students. The Solar Car Project team designed, built and marketed a solar vehicle from the ground up.

Students and faculty from Centennial College and Durham College will discuss technical training, innovative vehicle design and world-class learning that helps prepare Canadian students to take their place in the industry internationally.

In addition to providing interactive exhibits and educational materials, the TADA will host the winning team from the 2015 Waterloo High School Electric Vehicle (EV) Challenge at the University of Waterloo, an annual contest that is co-sponsored by the TADA, where students from participating schools get to plan, design and build their own electric vehicle.

The entire winning team from Bluevale Collegiate Institute (22 students, male and female, ranging from Grades 9 to 12) have been invited to the Auto Show for a day, where they will receive VIP treatment. Their winning electric car and the TADA Cup will be on display throughout the Auto Show.

During my term as president of the TADA, I’ve had the privilege of meeting many teachers and students at the post-secondary school level who are passionate about the automotive education and the automotive industry.

Whether you are in high school, post-secondary school or are looking for a career change, the automotive industry needs qualified men and women for a wide range of disciplines, and the education and training available across Ontario is second to none.

When you visit the Auto Show this year, plan to visit the TADA booths to see, first-hand, the exciting education and career opportunities in this fast-changing and dynamic industry.

Buy tickets online at . Family admission passes, multi-day passes and group rates are available, along with a special online Super Tuesday ticket giving access to the show on Tuesday, Feb. 16th, for just $12!

For more information, visit .

This column represents the views of TADA. Write or go to Doug Sullivan is president of the Trillium Automobile Dealers of Ontario. He is a new-car dealer in Huntsville, Ont.

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