Infiniti has announced a global partnership with NBA basketball star Stephen Curry to be its new global brand ambassador.
Stephen Curry is considered one of the greatest shooters in basketball history, helping lead the Golden State Warriors to an NBA Championship earlier this month.
His outstanding achievements and personal ambition to be at the top of his profession embody the spirit of Infiniti’s new brand positioning “Empower the Drive.”
The premium automotive manufacturer will feature Curry in upcoming global product and brand marketing communications campaigns.
Stephen Curry has won two NBA Championships with the Golden State Warriors.
He is a two-time NBA Most Valuable Player, four-time NBA All-Star and the NBA leading scorer in 2016. Curry was also named the Associated Press Male Athlete of the Year in 2016.
The first Infiniti campaign with Curry will help launch the new Q50 sports sedan this summer.