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Sharapova signs deal with Porsche

Tennis champ becomes car maker's first global brand ambassador

Published April 22, 2013

Tennis star Maria Sharapova has landed in the driver’s seat of a sweet sponsorship deal with German car maker Porsche AG.

Sharapova of Russia will become global brand ambassador for Porsche for three years effective Monday. The 26-year-old, currently the world number two, has signed an initial three-year deal with Porsche. She will appear in a global campaign for the brand, joining the German Fed Cup team in its women’s tennis sponsorship portfolio.

She launched the partnership with a stunning photoshoot that highlights the eye-candyness of both Sharapova and the vehicles she will endorse.

The agreement comes as Sharapova begins her clay-court season at the Porsche Tennis Grand Prix at the Porsche Arena in the manufacturer’s hometown of Stuttgart. Sharapova is the reigning champion at the indoor event, and last year took home a 911 Carrera S Cabriolet along with the title, so she definitely has some hands-on experience with the brand.

Porsche chief executive Matthias Müller said: “Maria Sharapova is the perfect choice. Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation.”

“This is a really special day for me,” added Sharapova. “I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche is such an amazing honour.”

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