Range Rover Velar world debut
The 2018 Range Rover Velar mid-size SUV was unveiled today (March 1) at the Design Museum in London before some 2,000 attendees.
LONDON, England: Velar, the fourth new vehicle in the Range Rover lineup, was revealed to the world today (March 1) at a gala press launch in the London Design Museum.
Scheduled to go on sale in Canada this summer with pricing starting at $62,300, the 2018 Velar is a mid-size SUV designed to slot in between Range Rover Evoque and Range Rover Sport.
It features leading-edge technology like the Land Rover InControl Touch Pro Duo infotainment system with two, interactive 10-inch touchscreens.
Its platform is similar to the Jaguar F-Pace SUV and is constructed mainly with aluminum with a wheelbase of 2,874 mm making for cargo volume of 558 litres behind the 40:20;40 split/fold second row seat.
Power comes from either a 2.0-litre Ingenium four-cylinder turbo diesel with 180 hp and 317 lb/ft of torque or a 3.0-litre supercharged gasoline V6 with 380 hp and 332 lb/ft. The V6 has a 0-100 km/h sprint time of 5.7 seconds with a top speed limited to 250 km/h.
Both models are fitted with an eight-speed ZF automatic transmission and standard all-wheel-drive with Intelligent Driveline Dynamics plus Adaptive Dynamic damping.
Available systems include: Terrain Response 2; Active Rear Locking Differential; All Terrain Progress Control; Low Traction Launch and Hill Descent Control coupled with Gradient Release Control.
An interesting feature will be the optional Advanced Tow Assist on V6 models. Rated to tow up to 2,500 kg, the driver can back up aiming where he/she wants the trailer to do using the Touch Pro Duo rotary control knob that helps park the trailer correctly based on steering inputs.
Other available driving/safety technologies include: Adaptive Cruise Control with Queue Assist; Intelligent Emergency Braking; Reverse Traffic Detection and Blind Spot Assist.
Also standard on all V6 models is air suspension.
Perhaps the most innovation design cue are flush mounted, deployable door handles.
Velar has the off-road qualities Range Rovers are noted for, and this case has a wading depth of 650 mm and can be raised 15 mm.
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At the world premiere, Velar was called the “avant-garde Range Rover” noting it was designed to be visually compelling with styling features such as the slimmest LED headlights to ever appear on a Land Rover product and available 22-inch alloy wheels.
As opposed to the usual leather interior in this calibre of vehicle, Velar uses a sustainable textile seat fabric developed in Denmark. They see this as challenging the quality of leather and, indeed, will alter the perception of what buyers at this level will demand in the future.
Pricing for the three diesel models ranges from $62,000-$74,700. The five, V6 variants start at $69,900 ranging up to the topline Velar First Edition at $95,000.
There will be choice of 12 exterior colours and nine different wheels ranging from 18- to 22-inches.
As to marketing, the message was simple with the brand calling Velar a “new Range Rover for new Range Rover buyers.”
Since a teaser photo was released a week before the reveal, some 40,000 intenders has contacted Range Rover looking for more details.