Porsche has announced a partnership with NXNE (North By Northeast) and is inviting visitors to discover Porsche and its fascinating model lines in various and somewhat new ways.
The festival, which incorporates several interactive areas, opens in Toronto this Friday (June 16) and runs through Sunday, June 25.
The Sound of Porsche (51 Commissioners St, Toronto) is open to the public on Friday, June 23, from 4-11 p.m. as well as 11 a.m.-11 p.m. on Saturday and Sunday, June 24 and 25 in conjunction with the NXNE Port Lands Music Festival.
Highlighting this partnership is a Porsche ‘Pop-Up’ experience at the Port Lands of Toronto, which will invite young and young-at-heart attendees to make an emotional connection to Porsche sports cars through their exciting sounds.
‘The Sound of Porsche’ is an interactive multi-sensory brand experience where guests will have the opportunity to explore the different stories that have shaped Porsche’s history, defined the iconic cars, and inspired passion in many customers and fans.
Modelled on a modern record store, ‘The Sound of Porsche’ appearance at the Port Lands features media stations with video ’records’ to play, a unique VR experience, and last but not least, a panoramic view of the entire festival area.
The Design Corner features a communications space where visitors can sketch what they associate with ‘The Sound of Porsche’.
Once completed, the works of art can be uploaded to social networks via #soundofporsche for eligibility to win a spot at the newly launched Porsche Sport Driving School Canada (a value of $2,500).
The randomly selected winner will experience ‘The Sound of Porsche’ live in-person from behind the steering wheel of various Porsche sports cars while learning driving techniques on one of Canada’s paramount track driving venues, Canadian Tire Motorsport Park in Bowmanville.
Founded in 1995, North By Northeast is an annual 10-day music festival and interactive conference.
The festival includes four main streams of programming including Club Land, Game Land, Future Land and the Port Lands, a three-day outdoor music festival.
For more information, visit nxne.com.