Lucasfilm has announced it is teaming up with five of the world’s most well-known brands — Duracell, General Mills, Gillette, Nissan and Verizon — for the launch of an extensive global promotional campaign in support of “Rogue One: A Star Wars Story,” opening on December 16.
With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story.
Employing more than 37,000 team members in U.S., Canada and Mexico, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.
Nissan leads the world in zero-emission mobility, dominated by sales of the Leaf, the first mass-market, pure-electric vehicle. It is the best-selling EV in history.
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure.
In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction.
This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.