New Corvette will start at around $52,000, GM says
Dramatically revamped Stingray was a hit at auto shows, but GM knew it had to avoid sending potential buyers into sticker shock when pricing it
General Motors said Friday that a base model of the 2014 Corvette Stingray will start at just under $52,000 in the U.S.
Considering everything that GM put into the newest Corvette, the $1,400 price increase over the current model seems pretty modest.
The 2014 Corvette goes on sale this summer. The latest version was completely redone, and shares only two parts with the current model, which is nine years old. Pricing hasn’t been announced in Canada yet but will be close to $60,000.
The car was the talk of the Detroit auto show in January because of the dramatic changes GM made to it.
The 1,000-person team at GM made the 2014 version lower and sleeker, saving weight by replacing the steel structure with aluminum. The hood is made of lightweight carbon fibre. The interior gets a more modern look with new touch screens.
Under the hood, the car gets a new 450-horsepower, 6.2-liter V-8 engine that can go to four cylinders on the highway to save fuel. A new seven-speed manual transmission is standard. Even the base model can go from zero to 60 mph in under four seconds, a few tenths of a second faster than the current model.
Dealers say customers already are putting down deposits.
“Every day you have someone coming in wanting to know about the new Corvette,” says Bill Perkins, owner of two Chevrolet dealerships in Detroit. “You have a lot of enthusiasts out there.”
The car performs similar to a Porsche 911, yet a comparably equipped 911 would cost $100,000.
When pricing the Corvette, GM knew it had to avoid giving sticker shock to younger buyers, who should like all the new features. The average Corvette buyer is a male around 50 years old, Chevrolet’s performance car marketing manager, John Fitzpatrick, said.
The car’s gas mileage will be released later, but GM says it will do better than the current Corvette’s 26 mpg on the highway.